Serious Games that change behaviour
Dynamic, gamified learning grounded in behavioural science - designed to challenge, engage, and build real-world skills.
What are serious games and why do they work?
Serious games are interactive experiences built to shift habits and deepen knowledge - not just to entertain. Using psychology, feedback loops, and realistic scenarios, they amplify engagement and help learners apply what they know.
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Yes, serious games are highly effective tools for learning. Studies consistently show their ability to engage learners across subjects and age groups. By combining gameplay with learning material, serious games foster active participation and knowledge retention. Their adaptability allows for personalised learning experiences, catering to individual needs and pacing.
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Serious games promote experiential learning by simulating real-world scenarios, enhancing critical thinking and problem-solving skills. Their interactive nature fosters intrinsic motivation and autonomy, while encouraging collaboration and teamwork. Their engaging and enjoyable format ensures prolonged engagement and deep learning, making them ideal for modern learning.
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Serious games can cover a wide range of topics. They are effective for hard to teach, dangerous or expensive topics such as health and safety, emergency preparedness or medical procedures. Additionally, serious games are valuable for soft skills development, including leadership, communication, and emotional intelligence.
The key benefits of serious games
Engaging by design
Motivating gameplay boosts participation and completion.
Personalised challenge
Adapts to strengths and areas for improvement.
Skill application and behavioural reinforcement
Practice real decisions safely before real-world risk. Feedback and replayability solidify new habits.
Featured case study: Don’t Walk Past
A case study about workplace mental health…
Designed for NHS staff, this interactive scenario builds awareness and confidence in handling mental-health conversations—using drama, empathy, and story.
Why Choose Serious Games?
Effective Learning
Serious games stimulate decision-making, reflection, and learning loops—so knowledge becomes skill.
Proven Engagement
By making learners active participants, serious games spark curiosity and sustained attention.
Behavioural Change
Repeated choices and consequences build habits that stick—no dry, passive rules here.
Curious if a Serious Game Is Right for You?
Kickstart your thinking with a focused, 1-hour Design Sprint. We’ll explore your challenge, map your audience, and sketch a serious game that actually solves something. No fluff. Just clarity.